About Us
Our Story
Our Story
LovelyJoy was founded in Yiwu, China — the world's capital of small commodities. Since our inception, we have been dedicated to plush toy design and manufacturing. With over 20 years of industry expertise, we have grown into a comprehensive plush toy enterprise integrating R&D design, production, and brand operations. Our mission is to 'Feel the Lovely, Spread the Joy' — delivering love and warmth through every product, making the world a softer, better place.
Factory Area 20,000+ sqm
Skilled Workers 300+
Monthly Capacity 500,000+ pcs
Exported to 30+ Countries & Regions
Factory & Stores
Modern production facilities and brand retail terminals
Production Base
Brand Storefront
Flagship Store
Product Showroom
Certifications
Certified by multiple international authorities for trusted quality
BSCI Business Social Compliance Initiative
ISO 9001 Quality Management System
CE European Safety Certification
ASTM F963 US Toy Safety Standard
EN 71 European Toy Safety Standard
GB 6675 China Toy Safety Standard
Brand Quality
Brand Tags
Quality Labels
Tag Design
Shopping Bag
Merchandise
Brand Cards