Custom Plush Toy Manufacturer in China
Yiwu factory-direct · One-stop OEM/ODM · For wholesalers, importers, gift brands & retailers
LovelyJoy is a Yiwu, China-based OEM/ODM plush toy manufacturer founded in 2003, operating a 20,000 sqm in-house factory with 300+ skilled workers and a 50+ person design team, an output capacity above 800,000 pieces per month, and exports to 70+ countries. We serve international wholesalers, importers, gift brands, retailers, and sourcing managers with one-stop production — design, sampling, material sourcing, mass production, quality control, and export — across custom stuffed animals, plush toys, mascot dolls, promotional plush, baby plush, festival plush, and licensed IP plush. MOQ is size-tiered: 3,600 pcs for plush under 20 cm, 2,400 pcs for 20–35 cm, 1,200 pcs for 35–50 cm, and 800 pcs for plush over 50 cm, with 7-15 day sampling and 30-45 day production lead times. The factory is BSCI and ISO 9001 certified, and products meet ASTM F963, EN 71, CE, and GB 6675 toy-safety standards. Send your brief to request samples and a quote.
Custom Plush Toy Manufacturer in Yiwu, China
OEM/ODM plush toys, stuffed animals, mascot dolls and custom soft toys for international wholesalers, importers, gift brands and retailers.
- MOQ
- <20cm 3,600 · 20–35cm 2,400 · 35–50cm 1,200 · >50cm 800 pcs
- Sample Time
- 7–15 days
- Production Lead Time
- 30–45 days
- Services
- OEM · ODM · Private Label
- Certifications
- BSCI · ISO 9001 · ASTM F963 · EN 71 · CE · GB 6675
- Location
- Yiwu, Zhejiang, China · Ships to 70+ countries
LovelyJoy (Yiwu Lebadi Toy Factory) is a custom plush toy manufacturer in Yiwu, Zhejiang, China, operating since 2003. MOQ is size-tiered: 3,600 pcs for plush under 20 cm, 2,400 pcs for 20–35 cm, 1,200 pcs for 35–50 cm, and 800 pcs for plush over 50 cm — each tier is published upfront so buyers can plan order volumes before requesting a quote. Pre-production samples take 7–15 working days, and mass production ships 30–45 days after sample approval. A 20,000-square-meter facility with more than 300 skilled workers produces over 800,000 plush units per month across OEM, ODM and private-label programs. The factory holds BSCI and ISO 9001 audits and manufactures to ASTM F963 (US), EN 71 (EU), CE and GB 6675 (China) toy-safety standards, exporting to 70+ countries for retail buyers including CVS, Burlington, Build-A-Bear, Kellytoy and Miniso.
OEM/ODM Plush Toy Manufacturing Capabilities
One-stop factory service from design to export
OEM (Your Design)
Production to your exact artwork, tech pack, and material specs — full IP ownership stays with you.
ODM (Our Design)
Our 50+ designer team takes you from concept to 3D rendering, shortening development.
Private Label & Packaging
Hang tags, woven labels, color boxes and gift packaging produced in-house to brand spec.
Certification & Compliance
BSCI / ISO 9001 factory; products meet ASTM F963 / EN 71 / CE / GB 6675.
Scaled Capacity
20,000 sqm, 300+ workers, 800K+ pcs/month for stable large-order delivery.
Export Logistics
FOB/CIF/DDP with customs, certificates of origin and freight — shipping to 70+ countries.
Plush Product Categories We Customize
Plush Toy Customization Process
A transparent, trackable 7-step path
Quality Control & Compliance
Verifiable certifications, not just logos
BSCI
amfori (Business Social Compliance Initiative)
- Scope:
- Social compliance & ethical labor audit of the manufacturing facility.
- Market:
- Required by many EU/US retail buyers for supplier onboarding.
ISO 9001
Accredited certification body
- Scope:
- Quality Management System certification covering design, production and QC.
- Market:
- Global quality-system credential recognized in all export markets.
ASTM F963
Tested per ASTM International standard (CPSC-enforced)
- Scope:
- US toy safety: mechanical, flammability and chemical testing.
- Market:
- Mandatory for toys sold in the United States.
EN 71
Tested per EN 71 (EU toy safety standard)
- Scope:
- EU toy safety: mechanical, flammability and element-migration parts.
- Market:
- Basis for CE marking of toys in the EU/EEA.
CE
EU Toy Safety Directive 2009/48/EC (Declaration of Conformity)
- Scope:
- Declaration that products meet applicable EU directives.
- Market:
- Required to place toys on the EU market.
GB 6675
China National Toy Safety Standard
- Scope:
- China toy safety: general, mechanical, flammability, element migration.
- Market:
- Mandatory standard for toys in the Chinese domestic market.
How does LovelyJoy compare to a typical plush toy factory?
| Feature | LovelyJoy | Typical factory |
|---|---|---|
| In-house design team | 50+ designers | You bring the design |
| Minimum order quantity | Size-tiered, published upfront (800–3,600 pcs by size) | Unpublished — quote-dependent |
| Free design for MOQ orders | Included | $500–2,000 extra |
| Sample cost | Deducted from your order | Non-refundable |
| International certifications | BSCI · ISO 9001 · ASTM F963 · EN 71 · CE · GB 6675 | 1–2 typically |
| Packaging design | In-house | Outsourced |
| Export logistics | Full service (FOB/CIF/DDP) | FOB only |
| Design-to-delivery time | 45–60 days | 60–90 days |
Buyer Case Studies
See private-label and licensed-IP plush programs we've delivered for North American gift brands, cross-border sellers, and retail chains.
Sourcing FAQ
What is your MOQ for custom plush toys?
MOQ is size-tiered: 3,600 pcs for plush under 20 cm, 2,400 pcs for 20–35 cm, 1,200 pcs for 35–50 cm, and 800 pcs for plush over 50 cm — per design, published upfront.
How long does sampling take?
Sampling typically takes 7-15 working days including fabric sourcing, pattern making, sewing, and first-round QC. Simple modifications can be as fast as 5 days.
Can you produce plush toys based on drawings or reference images?
Yes. We accept design files, reference photos, hand sketches, or even verbal briefs; our 50+ in-house design team turns them into production-ready patterns and 3D renderings.
Do you support private label packaging?
Yes. Hang tags, woven labels, color boxes, poly bags, and shopping bags are all custom-designed and produced to your brand requirements.
What compliance documents can you provide?
Testing and documentation are matched to the product, target age, and destination market. Applicable ASTM F963/CPSIA, EN 71/CE, and GB 6675 reports plus factory-audit and quality-system records can be supplied to qualified buyers for verification.
Can you ship internationally?
Yes. We support FOB/CIF/DDP, handle export documentation, certificates of origin, and freight, and have shipped to 70+ countries.
How do you control product quality?
Five-stage QC (incoming material, cutting, in-process, 100% final inspection, pre-shipment audit), with a photo inspection report per order.
Explore Our Specialized Manufacturing Services
Yiwu Plush Toy Factory
Our 20,000 sqm source factory in Yiwu — video tours, on-site audits, and FOB/EXW/DDP export.
Corporate Mascot Plush
Turn a logo or 2D character into a huggable 3D plush mascot for events and brand merch.
Promotional & Gift Plush
Budget-tiered plush for event giveaways, holiday gift sets, and member rewards.
Private Label Stuffed Animal OEM
100% your-brand tags, labels, and packaging — with reorder consistency guaranteed.
Plush Toy OEM Process
How OEM production works step by step: MOQ, sampling, and lead times.
Factory-Direct Manufacturer Profile
Why we're a factory, not a trading company — credentials, capacity, and certifications.
Start Your Custom Plush Project
Share your brief — our factory team responds within 24 hours.