LovelyJoy 爱儿采 — plush toy manufacturer logo
Nosotros

Nosotros

Nuestra Historia

Company & Sourcing Facts

Content updated:

LovelyJoy (Yiwu Lebadi Toy Factory) is a plush toy OEM/ODM manufacturer in Yiwu, Zhejiang, China, operating since 2003. Services cover OEM production, design development, corporate mascots, promotional gifts and private-label stuffed animals. Published MOQs range from 800 to 3,600 pieces per design by finished size, not the lowest tier for every product. Sampling typically takes 7–15 working days; production typically takes 30–45 days after sample approval. Materials, revisions, testing, packaging and freight arrangements require project-specific confirmation.

Brand
LovelyJoy 爱儿采
Factory name
Yiwu Lebadi Toy Factory
Factory address
No.8 Siyuan Road, Niansan Li, Yiwu, Zhejiang, China
Published factory area
20,000 sqm
Published team size
300+ workers; 50+ designers and pattern makers
Published monthly capacity
800,000+ pcs; available production slots require confirmation
Sales email
info@lovelyjoytoy.com

These are company-published business and sourcing details, not an independent audit or contractual commitment. Verify the contracting entity, current documents, product specification, charges and schedule before ordering.

Questions Before You Source

What is the MOQ for custom plush toys?
MOQ is per design and depends on finished size: 3,600 pcs for under 20 cm; 2,400 pcs for 20–35 cm; 1,200 pcs for 35–50 cm; 800 pcs for over 50 cm. State the quantity for each design and colorway in your brief; confirm the applicable tier for products exactly at the 20, 35 or 50 cm boundaries.
OEM sourcing conditions
How long does sampling take, and are revisions included?
Standard sampling typically takes 7–15 working days. Complexity, material availability and revision rounds affect scheduling. Confirm design fees, sample charges, any credits and included revisions in the written quotation. Sample shipping is separate.
Development process
Does the production lead time include delivery?
No. Production typically takes 30–45 days after sample approval. Development, revisions, testing, packaging approval, freight and customs need separate allowances. Provide the required arrival date and destination; rush feasibility must be confirmed for the project.
Event delivery planning
How should buyers verify factory and product documentation?
First verify the business entity and factory records, then match test reports and required documents to the product, materials, intended age and sales market. BSCI auditing, ISO 9001 systems and product testing are different matters; names or logos on a website do not establish compliance for every product.
Documentation guide with official sources
What information is needed for a plush quotation?
Provide reference artwork, finished size, quantity per design and colorway, material or hand-feel preferences, intended age, sales country, labels and packaging, required arrival date, and whether the budget includes testing and freight. An initial estimate is not a final quotation when specifications remain open.
Use the RFQ template
Can you manufacture branded characters and private-label plush?
Production, brand labels and packaging can be planned around an approved design. Buyers need permission to use the character, trademarks and artwork, and must confirm required label and traceability information. A displayed brand or case does not establish blanket licensing or endorsement for every project.
Private-label production

What Makes Our Brand Unique?

Emotional Companionship
Emotional Value
Aesthetic Design

Crafting a distinctive brand visual identity

Nuestra Historia

LovelyJoy fue fundada en Yiwu, China — la capital mundial de los pequeños commodities. Desde nuestros inicios, nos hemos dedicado al diseño y fabricación de peluches. Con más de 20 años de experiencia en la industria, hemos crecido hasta convertirnos en una empresa integral de peluches que integra diseño e I+D, producción y operaciones de marca. Nuestra misión es 'Sentir lo Encantador, Compartir la Alegría' — entregando amor y calidez a través de cada producto, haciendo del mundo un lugar más suave y mejor.

Our Journey

From a Yiwu factory to a global plush toy supplier

2003

Founded in Yiwu

LovelyJoy (Yiwu Lebadi Toy Factory) was established in Yiwu, Zhejiang Province, China — the world's capital of small commodities — focused from day one on plush toy design and manufacturing.

Early years

Building craft and quality control

The factory built out a complete production flow — cutting, embroidery, sewing, stuffing, and shaping and packing — and developed the 5-stage quality control process that still runs from raw material to shipment today.

Growth

Going global

Manufacturing services expanded across retail, gifting, brand characters and private-label sourcing. Verify customer references, permission to share project materials and applicable factory documents for the specific procurement project.

Today

A comprehensive plush toy enterprise

Published figures are 20,000 sqm of factory space, 300+ workers, 50+ designers and pattern makers, and monthly capacity of 800,000+ pieces. Capacity is not actual monthly output or current availability; confirm the schedule for your project.

20000+

Área de Fábrica 20,000+ m²

300+

Trabajadores Calificados 300+

800000+

Capacidad Mensual 800,000+ pzas

70+

Exportamos a 70+ Países y Regiones

What We Do

One-stop OEM, ODM, and private label plush manufacturing

OEM

OEM Manufacturing

Pattern engineering, material sourcing and production follow the approved design and specification. Sampling typically takes 7–15 working days; production typically takes 30–45 days after sample approval. Allow separately for testing, packaging approval and freight.

ODM

ODM Original Design

The published team of 50+ designers and pattern makers supports feasibility review, design and sampling from sketches, references or a brief. Agree on design deliverables, revision rounds, charges and approval milestones in writing.

Private Label

Private Label & Branded Packaging

Plan hang tags, woven labels, boxes and bags around your brand requirements. Confirm sourcing arrangements, color references, acceptable color variation, required label information and final approval samples for each packaging item.

Factory & Stores

Modern production facilities and brand retail terminals

Production Base

Production Base

Brand Storefront

Brand Storefront

Flagship Store

Flagship Store

Product Showroom

Product Showroom

How to Verify Business and Product Documents

Separate business identity, factory audits, quality systems and product testing

Entity and factory records

Match the business identity and production address to the quotation and contract. Published capacity does not establish availability for a specific delivery window.

Factory audits and quality systems

BSCI concerns social-compliance auditing; ISO 9001 is a quality-management-system standard. Check the specific entity, scope and current records; neither substitutes for product testing.

Product tests and market documents

Confirm applicable tests and documents for the product, intended age and sales market. Match reports to the model, materials and dates. A standard name or logo alone does not establish that a product has passed testing.

Request documents applicable to your project before ordering. Confirm report scope, current records, inspection criteria and responsibilities. See the product-safety and documentation guide for explanations and official sources. Read the documentation guide

Brand Quality

Brand Tags

Brand Tags

Quality Labels

Quality Labels

Tag Design

Tag Design

Shopping Bag

Shopping Bag

Merchandise

Merchandise

Brand Cards

Brand Cards

Start Your Plush Toy Project

Whether you are a startup placing its first order or a retail chain that needs reliable high-volume supply, get in touch for a quote — or take a closer look at our factory capability and quality control system.